With 2014 being the hottest year on record, Ben & Jerry's said enough is enough. "If it's melted, it's ruined," said co-founder Ben Cohen, a philosophy that goes far beyond ice cream. Believers that businesses have a responsibility to promote social change and progress, they began a campaign to empower their fans in fighting to regain climate control.
On September 21, 2014, Ben & Jerry's took to the streets at the People's Climate March - the largest climate march in history. Millions of people marched at over 2,600 events in 162 countries to demand change from leaders in the United Nations.
Defining themselves as a "social justice company that just happens to sell ice cream," Ben & Jerry's came to us to help spread their message of climate justice and to empower their fans to take action immediately.
The People's Climate March was just the beginning for Ben & Jerry's. Filming candid interviews with youth activists, as well as key individuals from Greenpeace and Ben & Jerry's, we crafted this short film to tell the incredibly important story of climate change and help kick-start Ben & Jerry's platform for action, demanding a transition to 100% renewable energy.