joegaetani News Feed

SPLIT OPEN AND MELTBURTON FREEBIRD :30

Tue, 17 Jan 2012 15:30:00 -0600

"It's not hippies and dirtbags that splitboard anymore. Skip the liftlines, the crowds, and the tracked-out runs and earn turns with the Burton Freebird splitboard." - Burton Snowboards

Rightside created this spot for the Burton Freebird using footage from Check Your Pins - DTK Season 1. To see more of the Freebird and East Coast splitboard action, check out checkyourpins.com.

PAINTING IT PLAID: THE JAQUIER BARNCABOT CHEESE

Tue, 20 Dec 2011 13:33:00 -0600

Rightside teamed up with Driven Studio to document the transformation of the Jaquier Barn on the Laurelbrook Farm in East Canaan, Connecticut. The crew from Driven used Cabot's signature plaid from their Seriously Sharp Cheddar to give the barn a fresh look. The painting team, lead by renowned artist Abby Manock , transformed the barn in two days. Rightside was there to capture the overhaul with time lapse photography and video.

CPS: FROM iPAD TO MORTAR BOARDBRANDTHROPLOGY & CHAMPLAIN COLLEGE

Thu, 01 Dec 2011 00:00:00 -0600

Partnering with Brandthropology, Rightside shot and edited a :30 spot that shows how a parent can take advantage of Champlain College's online learning program. Brandthropology came to us with the concept and left it in our hands to follow through with execution. Overall, this is one of our favorite spots that we have worked on.

KEN BLOCK RALLY SCHOOLDC SHOES

Mon, 31 Oct 2011 12:28:00 -0500

Rightside partnered up with DC Shoes back in August 2010 for a shoot at the O'Neil Rally School. A couple videos from that shoot were released last week. DC founder and professional rally car driver, Ken Block, was on hand to teach several DC athletes how to drive a rally car. The DC athletes included Ricky Carmichael, Devun Walsh, Julian Wilson, Torah Bright and Allan Cooke. It was a fun couple of days full of fast cars, crashes and terrified passengers.

BURTOWN 2012PRODUCT TRAINING VIDEOS

Sat, 24 Sep 2011 11:31:00 -0500

For the past four years, Rightside has filmed and edited several hundred videos for Burtonology.com - Burton's retail training website managed by Sparc Retail. This year the videos are driven by their respective category product managers and sales reps. The videos for 2012 are much more concentrated. 2011 saw over 200 videos. Burtonology for 2012 features 39 videos.

CPS: EMPLOYER TESTIMONIALS :30BRANDTHROPLOGY & CHAMPLAIN COLLEGE

Sun, 04 Sep 2011 11:39:00 -0500

Rightside worked with Brandthropology this summer to film and edit two :30 second spots for Champlain College's Continuing Professional Studies (CPS) program. Both commercials feature testimonials from local employers that work closely with the CPS program to hire recent graduates. The first spot focused on Champlain's affiliation with Logic Supply - a global computer engineering company based in South Burlington, VT. The second commercial is an amalgamation of testimonials from several businesses involved in the CPS program: Fletcher Allen Health Care, BioTek, Twin Craft and Logic Supply.

LINE SKIS2012 PRODUCT VIDEOS

Mon, 29 Aug 2011 10:57:00 -0500

Rightside and Line teamed up again this year to create the 2012 Line Skis product videos. The 2011 product videos that we created were a huge success, generating over 1 million views.

This past February we spent a week in Utah with the entire Line team. Alex O'Brien was shooting photos, Shane McFalls was shooting video of the action and Rightside was on point with athlete interviews. The weather was all over the place, but we made the best of it. We had rain, snow, tons of wind and finally some sun. It was a very productive week of product testing, feedback and development.

This summer we worked with Line to edit the athlete interviews into 27 product videos. We combined the interviews with action footage from Level 1, Poor Boyz, Nimbus Independent and Meathead Films. Infinite Landscape created all the graphic animations. After less than two months of being live, the 2012 videos have already generated over 100,000 views.

DTK EPISODE 3EAST COAST SPLITBOARDING

Tue, 26 Jul 2011 11:46:00 -0500

The final episode of our East Cost splitboard web series launched in mid-July. It was a great end to the season on the East Coast and we were able to ride well into May. Even with the summer release, Episode 3 was able to rack up a respectable amount of views. In total, Season 1 of the DTK series racked up over 21,000 loads. Not bad considering how small of a niche market East Coast backcountry snowboarding is.

Keep your eyes peeled for a lot more from us this winter! Updates can be found at CheckYourPins.com.

SMART STYLEBURTON SNOWBOARDS

Tue, 05 Jul 2011 06:55:00 -0500

This past winter, Rightside teamed up with Burton Snowboards and the NSAA to film and edit a new version of Burton's Smart Style video. We spent two days filming on location in Vail, CO and three days in Jackson Hole, WY. The finished video will be used nationwide to assist in terrain park safety.

Smart Style is a Freestyle Terrain Safety Initiative organized by the National Ski Areas Association and Burton Snowboards along with the cooperative effort of the Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI). Smart Style emphasizes the proper use of terrain parks while delivering a unified message.

CHEESY ANIMATIONSCABOT CHEESE

Wed, 29 Jun 2011 23:43:00 -0500

Rightside and Driven Studio teamed up to create these :30 animated TV spots for Cabot Cheese. Driven laid up the design and Rightside made all the pieces move. We combined these animations with the voice of Cabot's favorite athlete and mom, Julie Foudy.

FALL 2011 LOOKBOOKDC SHOES

Mon, 06 Jun 2011 23:34:00 -0500

DC Shoes hired Rightside to film the lookbook for their Fall 2011 Women's campaign. Shadowing photographer Danielle St Laurent, we shot our model showing off DC's Fall 2011 line. Rightside handed off the footage and DC took care of the edit. We are pretty excited with the final product.

THE LIFT STORYLIFT COMMUNITIES

Fri, 20 May 2011 23:26:00 -0500

LIFT's mission is to combat poverty and expand opportunity for all people. To help spread their message, LIFT came to Rightside to create an all encompassing informational video about LIFT Communities. With visits to their offices in Chicago, Philadelphia and Washington, DC we interviewed volunteers, site managers and every day people who benefit from LIFT's services. The success of these videos can only be summed up by LIFT's Director of Development:

"We debuted the LIFT video last night at our annual benefit in New York City to ~300 of our supporters. Two words: holy cow. The quality of the video, the production, the story, the message – gosh, it made SUCH a difference to giving LIFT that professional look while also telling our story." ~ Amy Baker

DTK EPISODE 2EAST COAST SPLITBOARDING

Mon, 09 May 2011 15:27:00 -0500

The second installment of our East Coast splitboard web series launched at the end of March. The video was picked up by Snowboard Magazine, Transworld Snowboarding, ESPN, Frequency, TGR and several others.

Episode two takes the viewer through a typical range of East Coast conditions: deep powder, night time ice and dust on crust. Keep your eyes open for a third episode soon.

TWO TIME FINALIST72 HR FILMMAKER SHOWDOWN

Mon, 25 Apr 2011 15:19:00 -0500

We are two for two in making the finals! The 72 Hour Filmmaker Showdown at the Telus World Ski & Snowboard Festival is a grueling three day event. There were fifty teams of filmmakers that had 72 hours to film and edit a three to five minute video within 100km of Whistler, BC. Nine of those teams made the finals.

This year, Alex Adrian, Chris Zimmerman, Harrison Gray and Joe Gaetani put together Chairlift Time Machine. A little acting, a few pieces of fruit and some green screening put us back in the finals. We were unable to pull off the repeat win, but we were honored to be in the top nine videos.

In hindsight, maybe we chose a plot that was too complicated; maybe we we tried to tell a seven minute story in five. Watch Chairlift Time Machine and decide for yourself! A big congratulations goes out to Jonny Fleet and his team for creating an amazing video and pulling off the well deserved win. You can view their winning entry, "Poached Earth" here.

MY STUDIO SESSIONSDC SHOES

Wed, 13 Apr 2011 15:29:00 -0500

The Studio shoe is sleek, stylish, clean and boasts the material technology of bounce suede. A shoe of this caliber deserves its story to be told. To help tell this story, DC Shoes worked with seven bloggers (one for each color way) who brought the Studio to life through photos, video and the web. Rightside was hired to shoot interviews with each blogger as well as capture the feel of their respective cities. Filming took place in Montreal, New York City, New Jersey, and San Francisco. DC put together one video for each blogger.

The seven videos are being released every Thursday from April 7th through May 19th. Be sure to check out the Studio Sessions website to see the videos. Also check out the bloggers websites: Markus Troy, Joshua Kissi, Sean Quincy, Eric Johnson, Vincent Tsang, William Yan and Phil Annand.