This is the story of how a rock band and delicious ice cream melt together to support environmental conservation and promote the wellbeing of every community they reach.
Teaming up with Director, Neil Madsen Ryan, and post-house, Plus Productions, this project gave us the opportunity to work with Phish, Ben & Jerry, and the Conservation Law Foundation to tell the story of the band's iconic ice cream. Dubbed Phish Food, their namesake Ben & Jerry's flavor helps make a difference in communities around the country. Royalties from the ice cream's sales benefit the WaterWheel Foundation, the band's own non-profit that tables at every concert and supports local non-profits in the cities that Phish plays. Being that Burlington is Rightside's hometown, the opportunity to work with a global brand, a famous band, and a national non-profit who all call Burlington home was a really exciting opportunity.
"The Waterwheel Foundation chooses non-profits from a large sphere of needs including social services, primarily those benefitting women and children; environmental, with a focus on clean water and land conservation with public access, as well as food banks, urban gardening and the like."
– Beth Montouri-Rowels Phish General Manager
We created three videos as well as all of the content for BenJerry.com/Phish to tell the story. The videos are aired during set breaks of the band's shows through streaming services and have become a topic of positive conversation on Phish forums and message boards. Ben & Jerry's is well known for the socially and environmentally responsible way they do business, and they are always finding original ways to make a positive impact on the world through ice cream. It's good to know that eating their ice cream doesn't just taste good, but also does good.