Rightside’s clients are pretty eclectic—a melting pot of brands and industries. It keeps things interesting, and well, keeps Rightside inspired. Browse some recent projects; it just might turn some gears.

Ben & Jerry's: WaterWheel Foundation

This is the story of how a rock band and delicious ice cream melt together to support environmental conservation and promote the wellbeing of every community they reach.

Teaming up with Director, Neil Madsen Ryan, and post-house, Plus Productions, this project gave us the opportunity to work with Phish, Ben & Jerry, and the Conservation Law Foundation to tell the story of the band's iconic ice cream. Dubbed Phish Food, their namesake Ben & Jerry's flavor helps make a difference in communities around the country. Royalties from the ice cream's sales benefit the WaterWheel Foundation, the band's own non-profit that tables at every concert and supports local non-profits in the cities that Phish plays. Being that Burlington is Rightside's hometown, the opportunity to work with a global brand, a famous band, and a national non-profit who all call Burlington home was a really exciting opportunity.

"The Waterwheel Foundation chooses non-profits from a large sphere of needs including social services, primarily those benefitting women and children; environmental, with a focus on clean water and land conservation with public access, as well as food banks, urban gardening and the like."

– Beth Montouri-Rowels Phish General Manager

We created three videos as well as all of the content for to tell the story. The videos are aired during set breaks of the band's shows through streaming services and have become a topic of positive conversation on Phish forums and message boards. Ben & Jerry's is well known for the socially and environmentally responsible way they do business, and they are always finding original ways to make a positive impact on the world through ice cream. It's good to know that eating their ice cream doesn't just taste good, but also does good.