It’s not every day that you get unbridled access to the minds of a company’s top executives. Giving that candid access to their employees, agents, and policyholders is exactly what we aimed to do for National Life Group’s 2013 Annual Report. Incorporating video content into their Annual Report allows NLG to deliver a more personal message to everyone involved with the company. For this campaign to be successful, it was important to expose the real human connection between the executive and the viewer. To achieve this, these pieces are cut from real conversations. No script. No teleprompter. It’s these candid conversations that make the videos successful.