Crowd funding has become a pivotal player for creatives, startups, and small businesses to raise funding and awareness for innovative designs and products that wouldn't otherwise see the light of day. Since it's launch in 2009, Kickstarter has funded more than 79,000 projects by sourcing over $1.6 billion from 8.1 million backers. Services like Kickstarter and Indiegogo are successful because of the way the consumer is involved in with the process. Instead of buying a finished product, they are helping develop it; often providing input and feedback to help support a project they are passionate about.
When Jason Levinthal from J skis told us he wanted to create a Kickstarter campaign to fund a new powder ski, we were excited to jump onboard and help make this a success. J skis has flipped the way the skiing industry works by selling small batch skis directly to the consumer. This model has allowed Jason to build skis with better materials without increasing price. Since the birth of the company, the J skis "team" has been asking for a powder ski, and Kickstarter provided a new and exciting way to get fans rallied up for a new product.
The result of this project is a wildly successful campaign that raised double the necessary funding, earned a Kickstarter Staff Pick, and launched a high-quality product that skiers have been longing for: The Friend.