There is something to be said for those who appreciate the finer things in life. They can find the beauty in simplicity, the value in quality, and the pride in craftsmanship. These artisan videos we created for J Skis offer a new and unique under the hood experience for consumers to appreciate the hard work and dedication that goes into making a quality product.
You don’t always need monster trucks and explosions to create a visually and mentally stimulating video experience. A process like screen-printing is interesting enough to tell the story without fancy cats and laser eyes. Utilizing natural sound to que edits helps the viewer move through the process as if they were standing on the floor as they print, fold, and stitch quality accessories. By inviting consumers into the factory, they are given the opportunity to learn more about the brand by seeing the daily operations and quality production. At the end of the day, it’s not the marketing, pro riders, or testimonials that matter to consumers, but that the products they buy are of the highest quality possible.