Jason Levinthal is to skiing what the Big Mac® is to cheeseburgers. Since 1995 he has been pushing the ski industry with revolutionary product development, out of the box marketing, and bringing up some of the most legendary modern day skiers. Jason did all of this with Line Skis. Feeling constrained by the grips of the industry, Jason decided to leave Line behind and break out on his own. J skis will break every mold the ski industry has created. For more info, check out this article from Powder Magazine and this Q&A on newschoolers.com.
For the launch of J skis, Jason wanted to create something way outside the box. He pushed us hard to create a video with an authentic feel and a funny message. Enjoy the madness.