Rightside’s clients are pretty eclectic—a melting pot of brands and industries. It keeps things interesting, and well, keeps Rightside inspired. Browse some recent projects; it just might turn some gears.

Ben & Jerry's: New Packaging

In stride with their transition to Non GMO and Fair Trade sourced ingredients, Ben & Jerry’s is rolling out new packaging for their delicious ice cream. To make sure flavor fanatics all over the world know what to look for in the isles, Ben & Jerry’s came to Rightside to show off the new look of our favorite frozen treats. Like Ellen Kresky, Ben & Jerry’s Art Director says, “It’s kind of like getting a new hair cut!”

Telling the story of their transition to Fair Trade and Non-GMO sourced ingredients, the new pack shows consumers that eating Ben & Jerry’s doesn’t just taste good, but it does good.