Ah, Bonnaroo. Every year, in the middle of Coffee Country, Tennessee, a city is built of epic music, total weirdness, positivity, and 90,000 people for four days. Those who have been always want to go back, and those who haven’t might have a hard time understanding what it’s really all about. Leave your worries at home and celebrate the best things in life: smiles, high fives, random acts of kindness, music, and food.
Since 2010, Ben & Jerry’s has been a part of Bonnaroo: dedicating a flavor specifically to the event, donating a portion of those sales to the Bonnarroo Works Fund, and giving away free ice cream under the hot summer Tennessee sun. Ben & Jerry’s asked us to head down to Manchester to go #backtoroo for the third year in a row to capture the essence of the festival. Along with the maelstrom of good vibes, this project was accompanied by 191 musical features, over 100 food and drink vendors, and a plethora of activities from yoga and comedy theatre to the Broo’ers festival and Christmas in July. We hope this film makes you as excited for next year as it does for us.