LINE SKIS2012 PRODUCT VIDEOS

Rightside and Line teamed up again this year to create the 2012 Line Skis product videos. The 2011 product videos that we created were a huge success, generating over  1 million views.

This past February we spent a week in Utah with the entire Line team. Alex O'Brien was shooting photos, Shane McFalls was shooting video of the action and Rightside was on point with athlete interviews. The weather was all over the place, but we made the best of it. We had rain, snow, tons of wind and finally some sun. It was a very productive week of product testing, feedback and development.

This summer we worked with Line to edit the athlete interviews into 27 product videos. We combined the interviews with action footage from Level 1, Poor Boyz, Nimbus Independent and Meathead Films. Infinite Landscape created all the graphic animations. After less than two months of being live, the 2012 videos have already generated over 100,000 views.